For a long time, luxury brands looked with a certain contempt on street culture, which practiced notably the bootleg [the mixture of the authentic and the fake, and more generally the piracy], but it is today the most consumed culture on social networks.
In Milan, this past weekend according to WWD, about 40 photographers have come together publicly to protest against the unauthorised use of their street style photography.Members of the group, which calls itself an "unofficial union" named "The Photographers," have begun adding the agreed hashtag #NoFreePhotos to images uploaded on their Instagram accounts to take a stand against the commercial use being made of their photos.
In an insightful article, our friends over at Highsnobiety weighed in on the whether "counterfeits are good for fashion?" Among other points, the author makes the argument that: "what legitimate manufacturers often refuse to acknowledge is that counterfeiting actually provides them with free advertising...not only that, but it’s free advertising via peer endorsement, which, [the author argues] is far more effective than a piece of advertorial or a pop-up ad because it slips by our resistance to marketing."
Possibly one of the most discussed trademarks in the world of fashion and the subject of a number of referrals and decisions, the Christian Louboutin red sole trademark is once again the subject of a legal dispute. Yesterday, the courts handed down a significant ruling, in what has been a long-standing legal battle between the famed Parisian fashion designer and the Dutch shoe maker Van Haren.
The French luxury fashion brand Balenciaga, under the creative direction of modern designer Demna Gvasalia has designed a blue tote bag that has been likened in similarity to the well-known IKEA's iconic Frakta bag, yet at a considerably higher price. According to Dezeen, IKEA's popular Frakta bags are made from synthetic material polypropylene and were originally designed by siblings Marianne and Knut Hagberg, and costs just 40 pence...
Celebrities, social media personalities and bloggers warned that they are breaking the law by promoting products on Instagram without admitting they are being paid to do it. This is the first time the regulator has intervened in the issue, with The Federal Trade Commission reportedly targeting a sample of posts that 'either referenced a brand or directly endorsed products', but did not specify that it was paid for content.