Copy of Copy of Cotton

Copy of Copy of Cotton

In an insightful article, our friends over at Highsnobiety weighed in on the question of whether "counterfeits are actually good for fashion?" Among other points, the author makes the argument that: "what legitimate manufacturers often refuse to acknowledge is that counterfeiting actually provides them with free advertising...not only that, but it’s free advertising via peer endorsement, which, [the author argues] is far more effective than a piece of advertorial or a pop-up ad because it slips by our resistance to marketing."

Copy of Cotton

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In an insightful article, our friends over at Highsnobiety weighed in on the question of whether "counterfeits are actually good for fashion?" Among other points, the author makes the argument that: "what legitimate manufacturers often refuse to acknowledge is that counterfeiting actually provides them with free advertising...not only that, but it’s free advertising via peer endorsement, which, [the author argues] is far more effective than a piece of advertorial or a pop-up ad because it slips by our resistance to marketing."

Based on Renee Richardson Gosline research - a two-and-a-half year study conducted at the Massachusetts Institute of Technology. The author argues that: "free advertising aside, knockoff goods can also serve as a gateway purchase...[that]...actually boosts designer labels’ profit margins [and thereafter, conceives of] counterfeiting [as] a valid measure of success."

 

n an insightful article, our friends over at Highsnobiety weighed in on the question of whether "counterfeits are actually good for fashion?" Among other points, the author makes the argument that: "what legitimate manufacturers often refuse to acknowledge is that counterfeiting actually provides them with free advertising...not only that, but it’s free advertising via peer endorsement, which, [the author argues] is far more effective than a piece of advertorial or a pop-up ad because it slips by our resistance to marketing."

Based on Renee Richardson Gosline research - a two-and-a-half year study conducted at the Massachusetts Institute of Technology. The author argues that: "free advertising aside, knockoff goods can also serve as a gateway purchase...[that]...actually boosts designer labels’ profit margins [and thereafter, conceives of] counterfeiting [as] a valid measure of success."

Copy of Copy of Copy of Cotton

Screen Shot 2017-09-26 at 12.41.43.png

In an insightful article, our friends over at Highsnobiety weighed in on the question of whether "counterfeits are actually good for fashion?" Among other points, the author makes the argument that: "what legitimate manufacturers often refuse to acknowledge is that counterfeiting actually provides them with free advertising...not only that, but it’s free advertising via peer endorsement, which, [the author argues] is far more effective than a piece of advertorial or a pop-up ad because it slips by our resistance to marketing."

Based on Renee Richardson Gosline research - a two-and-a-half year study conducted at the Massachusetts Institute of Technology. The author argues that: "free advertising aside, knockoff goods can also serve as a gateway purchase...[that]...actually boosts designer labels’ profit margins [and thereafter, conceives of] counterfeiting [as] a valid measure of success."