French water brand Evian has teamed up with designer Alexander Wang for its latest limited water bottle edition. Wang's design features two contrasting bottles, one in black and one in white with the brand's signature barcode design, highlight the power of brand extension, using a fashion designers reputational capital as a strategy to command exclusivity and to increase water sales.

Saint Laurent, under the creative direction of Hedi Slimane has just been accused of copying the fast fashion retailer forever21, highlighting a burgeoning problem in the business of fashion that creative directors are far more removed from the creative process than we think.

The House of Valentino under the creative direction of Maria Grazia Chiuri & Pierpaolo Piccioli, have just been granted a fashion patent for yet another design. The CEO, Stefano Sassi has overseen one of the luxury label’s most expansive global growth strategies, including a broadening of their design collections to increase sales and attract new customers.

Regardless of whether you follow fashion or not, you know this look—a stark, industrial, sharp-cut, androgynous, predominantly black-and-white mashup of high-fashion and low. And you know it because it’s everywhere. What you may not know is that it reflects the enduring influence of one designer: Helmut Lang.

Looks like Christian Louboutin is intending to make another signature mark on the industry. He has just been issued a design patent for the brands…'Picks & Co Potpourri Spiked Toe & Lace Sole Pump.' Issued to the Parisian Fashion House, by the The US Patent and Trademark Office yesterday, the design patent will last for a term of 14 year