Why Established Brands Are Buying Back Their Cultural Heritage As A Way To Create Value
There’s a dawning realisation that if you want to be a so-called heritage brand, you have to be able to tell the story through objects…An archive can be useful for design inspiration, for lending to an exhibition, or for if you think you’d want to do your own retrospective.
Paul Poiret Brand Has Been resurrected, As Shinsegae International Acquire the Dormant Couture Houses IP.
After almost 80 years out of the Couture trade, The Historic Paul Poiret brand has just been resurrected As Shinsegae International Acquire the Dormant Couture Houses IP, the South Korean company known for working on retail partnerships with luxury brands like Givenchy, Céline and Burberry.