It goes without saying that celebrities have a big influence, many companies recognise the the reputation of a celebrity as an encouragement to buy products or use services, and fully understand the value of using celebrities to create awareness and public media attention. 

The London Taxi Company, manufacturer of the traditional hackney carriage, had taken action against the makers of the Metrocab, a new hybrid-powered taxi, saying its design had been "substantially copied" from its own. But in a High Court judgement handed down last week, Mr Justice Arnold rejected claims of copying and revoked London Taxi's community trademark.

The French luxury fashion house Céline, under the creative direction of the influential designer Phoebe Philo has been awarded trade dress protection for the design of the houses iconic luggage tote bag.

During the midst of London Collections: Men, Louis Vuitton's longtime global head of menswear Kim Jones reflected on his role at the Vuitton fashion house. "Ninety percent is politics and logistics, then 10 percent is creative, generally. It might be 80/20, but it's a lot of...bullshit."