The Italian fashion powerhouse, has achieved acclaimed success under the creative direction of the Italian fashion designer Alessandro Michele’s. Appointed Creative Director of Gucci in January 2015, he has been responsible for all of Gucci’s collections and global brand image and has has been successful in transforming the once floundering fashion house into one of the industry's most attractive players again. 

Alexander Wang has earned back the rights to the use of his name in a trademark battle with a company Etincelle Paris, who according to the courts had registered the Alexander Wang name as at trademark in “bad faith,” for commercial use on perfumes.

Yves Saint Laurent has settled its trademark lawsuit with parody T-shirt company “What About Yves”. The case concerning the production of merchandise bearing the motto 'Ain't Laurent Without Yves' a nod in reaction to creative director Hedi Slimane's decision to drop “Yves” and rebrand the company as Saint Laurent.

It goes without saying that celebrities have a big influence, many companies recognise the the reputation of a celebrity as an encouragement to buy products or use services, and fully understand the value of using celebrities to create awareness and public media attention. 

The London Taxi Company, manufacturer of the traditional hackney carriage, had taken action against the makers of the Metrocab, a new hybrid-powered taxi, saying its design had been "substantially copied" from its own. But in a High Court judgement handed down last week, Mr Justice Arnold rejected claims of copying and revoked London Taxi's community trademark.

The French luxury fashion house Céline, under the creative direction of the influential designer Phoebe Philo has been awarded trade dress protection for the design of the houses iconic luggage tote bag.