
Ariana Grande Sues Forever 21 for $10 Million Over “Look-alike” Marketing Campaign
Global superstar Ariana Grande is suing the fast-fashion retailer Forever 21 for $10 million according to a lawsuit filed earlier this month, after the fast-fashion firm allegedly “stole her name, likeness and other intellectual property to promote their brands for free”.

The Latest: Kim Kardashian is Still Locked In A Legal Battle With Missguided Over The Use Of Her Image And Name
Recent court documents filed this week, reveal that Kim Kardashian is seeking a default judgement entitling her to damages in excess of $5 million from retailer Missguided for their ‘systematic’ use of her identity or likeness as means to confuse or mislead consumers into the belief that an affiliation exists between the parties.

LVMH's new blockchain tool could spell the end for counterfeit goods
Fashion has been notoriously slow to embrace advancements in technology. But as consumer appetite for transparency grows, huge conglomerates are looking to an innovative technique: the blockchain. Sounds complicated, but it’s a rather simple concept.

Are celebrity mentors the new way to boost budding designers?
Rapper, songwriter, designer, entrepreneur and now mentor. Earlier this week, Kanye West announced he would be setting up an incubator for emerging designers. Not only will he be providing guidance and resources but also vital financial assistance.

U.S Court Sides With Louis Vuitton Over Poopsie Pooey Puitton Case
A US district Judge has dismissed a lawsuit between fashion brand Louis Vuitton and MGA Entertainment poop-shaped toymaker of purse called ‘Pooey Puitton.’ Louis Vuitton was sued by maker of 'Pooey Puitton' poop-shaped purse handbags, back in December 2018. MGA sought a court declaration that Pooey Puitton did not infringe Louis Vuitton's intellectual property rights, and is protected parody and fair use.

Major French Fashion Houses Pledge To Only Employ Models Over The Age of 18
Gucci, Balenciaga and Alexander McQueen are among the leading fashion brands who have pledged to ban the working with models under the age 18. Kering group has made a commitment that the group’s Houses will only hire models aged over 18 to represent adults at their fashion shows and advertising campaigns. The new age restriction, which will be enforced in early 2020, was announced by Francois-Henri Pinault, the chairman and CEO of the Kering group.