In an insightful article, our friends over at Highsnobiety weighed in on the question of whether "counterfeits are actually good for fashion?" Among other points, the author makes the argument that: "what legitimate manufacturers often refuse to acknowledge is that counterfeiting actually provides them with free advertising...not only that, but it’s free advertising via peer endorsement, which, [the author argues] is far more effective than a piece of advertorial or a pop-up ad because it slips by our resistance to marketing."
Based on Renee Richardson Gosline research - a two-and-a-half year study conducted at the Massachusetts Institute of Technology. The author argues that: "free advertising aside, knockoff goods can also serve as a gateway purchase...[that]...actually boosts designer labels’ profit margins [and thereafter, conceives of] counterfeiting [as] a valid measure of success."
n an insightful article, our friends over at Highsnobiety weighed in on the question of whether "counterfeits are actually good for fashion?" Among other points, the author makes the argument that: "what legitimate manufacturers often refuse to acknowledge is that counterfeiting actually provides them with free advertising...not only that, but it’s free advertising via peer endorsement, which, [the author argues] is far more effective than a piece of advertorial or a pop-up ad because it slips by our resistance to marketing."
Based on Renee Richardson Gosline research - a two-and-a-half year study conducted at the Massachusetts Institute of Technology. The author argues that: "free advertising aside, knockoff goods can also serve as a gateway purchase...[that]...actually boosts designer labels’ profit margins [and thereafter, conceives of] counterfeiting [as] a valid measure of success."